Engaging & empowering Australian Healthcare Professionals

A screenshot of the Sanofi Vaxiplace website homepage


Sanofi engaged Adrenalin to deliver an innovative, resource-rich vaccine portal to market for Health Care Professionals. Built on the principles of design thinking and a HCP-centred approach, the new Vaxiplace Immunisation Resource platform provides a valuable tool for time-poor healthcare professionals and has become one of the most credible and reliable vaccine resources for Australian HCP’s. Adrenalin delivered an industry-defining HCP experience that provides visitors with fast and easy access to vaccine-related tools and resources.

What we did

  • Digital product strategy
  • User research
  • Customer journey mapping
  • Prototyping & MVP
  • Web & mobile design
  • Data & analytics
  • Enterprise website development
  • Digital transformation


Growth in HCP Registrations


Increase in HCP return visitation


Exceeded HCP Engagement

HCP-led research

A grid of Vaxiplace custom icons

A close up of the online module feature of the Vaxiplace website with right-hand-side chapter list and progress bar, and engaging learning content on the left-hand-side.

Persuasive architecture

HCP-centric tools & resources

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