Peters Ice Cream

Full flavour experience

Screenshot of the Peters website homepage


Adrenalin partnered with Peters Ice Cream to deliver an exceptional mobile-first user experience across their digital assets. The rich, vibrant visuals seamlessly hero the iconic Australian ice cream brands, all housed under the equally iconic Peters Ice Cream parent brand. We delivered a new category-defining digital platform for an iconic Australian ice-cream brand, built on a foundation of extensive engagement with customers and brought to life through simple, but impactful aesthetic design.

What we did

  • User research
  • Customer journey mapping
  • Prototyping & MVP
  • Web & mobile design
  • Data & analytics
  • Enterprise website development


Increase in organic acquisition targets


Exceeded for Peters Ice Cream


Optimised Interface

Interface design that packs-a-punch

Scalable solution using a robust & efficient CMS

Best in class creative

Intuitive navigation and immersive storytelling

Partner with us

We’d love to learn more about your digital project and see how we can help you

Contact Adrenalin