The Rocks Precinct

Unveiling Sydney’s hidden gems in The Rocks


The Rocks is one of Sydney’s most treasured cultural icons. The precinct, with traditional custodians being the Gadigal people of the Eora Nation, was Sydney’s first settled social village and is today a place where people come together to eat, drink and socialise. The Rocks holds a special place in the nation’s psyche as one of Sydney’s most-loved precincts, famous for its enduring originality. With a clearly defined objective - to deliver an improved customer experience for across all digital channels for The Rocks and more effectively drive footfall and sales to the precinct the NSW Government engaged Adrenalin to deliver a futureproof, engaging and mobile-optimised digital experience.

What we did

  • Digital product strategy
  • User research
  • Customer journey mapping
  • Prototyping & MVP
  • Web & mobile design
  • Data & analytics
  • Enterprise website development
  • Digital transformation


Gold Award W3 Awards “Best Cultural Website”


Growth in Organic Acquisition


Global "Site of the Year" Kentico

Stunning aesthetics

Collage of UI elements of The Rocks website on pale green background

Data-driven design

List of vendors from The Rocks website with thumbnail image and category marked with colourful icons

Digital Transformation

Closeup of the map feature of The Rocks website, with one restaurant highlighted
Snippet of the Rocks website with the tenant information highlgihted
Screenshot of the Event detail page of The Rocks website
The map feature of The Rocks Website with colourful vendor icons scattered across the map, and the list shown in the right-hand-side panel
Two pages of the Rocks Website shown side by side on pale green background.

Partner with us

We’d love to learn more about your digital project and see how we can help you

Contact Adrenalin