Delivering exceptional virtual experiences for Clarins


As one of the world’s leading beauty brands, Clarins has differentiated itself with its plant-powered formulas and natural, sustainably sourced ingredients for nearly 70 years. Clarins engaged Adrenalin to launch an innovative virtual digital garden experience that would drive user-generated content, lay the foundation of a seamless retail funnel for shoppers and generate talkability in the competitive beauty and personal care industry. The overarching goal of the Virtual Garden Project was to increase online sales, drive customer loyalty and leverage deep behavioural personalisation.

What we did

  • Prototyping & MVP
  • Gamification
  • Web & mobile design
  • Marketing automation
  • Enterprise website development
  • Data & analytics strategy


Game plays across the campaign period

x 2.5

Exceeded KPI targets for data capture


Campaign target prize claims

Virtual activation for a world-class beauty brand

Interactive gamification

Seamless retail funnel

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