Overview
Dexus, one of Australia’s leading retail centre management groups, sought to elevate its digital presence by reimagining its retail and commercial centre web platforms and enhancing user engagement. Partnering with Adrenalin, the goal was to develop a scalable and flexible enterprise website platform that catered to the distinct needs of its Retail, Office & Industrial portfolios. The project focused on delivering a seamless user experience, streamlining content management, and ensuring long-term digital scalability.
What we did
- User research & engagement strategy
- UX & IA optimisation
- Content strategy
- Modular design system development
- Enterprise CMS implementation
- Multi-site management & brand customisation
- Scalability & performance optimisation
- Data-driven personalisation
+280%
Attribution Increase
14x
Multisite Build, Single CMS
2.5 sec
Average Load Time
Scalable & Seamless Multi-Site Platform
Adrenalin developed a centralised Kentico Xperience platform that supports multiple properties, enabling Dexus to manage and expand its digital ecosystem efficiently. The flexible multi-site setup ensures a seamless experience across all property types while allowing for individual brand customisation.
Enhanced User Experience Across Audiences
Through in-depth user research and UX optimisation, the platform was designed to cater to various user groups, including office tenants, industrial clients, retail shoppers, and investors. Personalised content and intuitive navigation significantly improved user engagement and accessibility.
Efficient & Flexible CMS for Marketing Teams
The enterprise-grade CMS empowers Dexus' marketing teams to make real-time content updates, customise branding, and launch campaigns effortlessly, reducing reliance on developers and increasing operational efficiency.
Future-Ready Digital Innovation
Built with scalability in mind, the platform is designed to accommodate future growth, ensuring Dexus remains at the forefront of digital innovation. The architecture allows seamless integration of emerging technologies such as AI-driven personalisation, smart building automation, and advanced data analytics.
Partner with us
We’d love to learn more about your digital project and see how we can help you
Contact Adrenalin