Top AI tools for each phase of digital product design
The final piece in this AI puzzle is understanding which tools can be leveraged in the digital product design process. Here are some of the top tools and software programs we’ve been able to uncover that leverage AI for better design outcomes:
Research and analytics
The most common user behaviour tools that many design teams are likely already using are Mixpanel and Hotjar. Additional tools that are supported specifically with AI and ML are Splunk and Stravito.
UI / UX design
For AI-generated content, specifically for Enterprise brands and digital teams, consider:
Prototyping and testing
As with design, the AI features available in prototyping software are now truly wondrous! Just take a look at Uizard, InVision and Balsamiq.
For personalisation, it would do your digital team no harm to experiment with tools such as Adobe Target, Braze, Optimizely and Insider.
The world of AI-driven product design can sometimes feel overwhelming, especially for digital teams already overloaded with new digital strategies, tools and shortcuts. But by focusing your approach and aligning your key outcomes with overarching business goals, you too can start reaping the rewards of AI and all the customer and process benefits it can bring!
Remember, if you need help navigating the world of AI tools for your digital product strategy, get in touch with the Adrenalin team. And if you’d like to learn more about how to develop market-leading digital products and services, then be sure to subscribe to our monthly newsletter.