The AI & User Research Workshop is a focused one-day session (virtual or in-person) that integrates generative AI into your existing user research and discovery processes. It blends proven human-centred design methods with hands-on experience using the latest AI tools for persona creation, customer journey mapping and data-driven insight generation.

• Faster research cycles: Compress weeks of research into days with AI-powered analysis and insights.

• Richer customer insights: Build diverse, data-driven personas without blowing your research budget.

• Smarter customer journeys: Quickly map pain points, conversion blockers and personalisation opportunities.

• Stronger design confidence: Make decisions backed by broader, more reliable user insights.

• Practical AI skills: Equip your team with AI research techniques to speed up and strengthen your process.

• AI persona framework: Step-by-step method to create and validate AI-generated personas.

• Journey mapping toolkit: Ready-to-use tools for building dynamic, AI-powered customer journeys.

• Implementation roadmap: A practical plan to embed AI research into your day-to-day workflows.

• Acceleration playbook: A go-to guide for applying AI to deliver faster, deeper customer insights.

• Ethical AI guidelines: Best practices for privacy, bias and responsible AI use.

If you're a marketing or brand leader looking to unlock faster, smarter customer insights with AI, download our workshop overview to explore:

• What’s included

• How the process works

• What your team will take away

• Pricing & delivery options