Co-design is a methodology where users, stakeholders and designers have an equal voice in the design process. This approach involves the design team collaborating regularly with stakeholders throughout the design process, with the final decision-making authority resting with the design team.
A prominent advantage of adopting co-design is the demonstration of a business’s unwavering commitment to serving all users. By involving users and stakeholders in the design process, businesses can showcase that they are actively listening to their needs and concerns, fostering increased customer loyalty and a positive reputation for the brand.
Moreover, co-design can serve as a tool for saving time and resources by reducing the need for time-consuming modifications to the final product. Early involvement of stakeholders in the design process enables businesses to identify and address potential issues promptly, resulting in a more efficient and streamlined design process.
There are many ways to involve stakeholders, for example:
Organise frequent workshops, focus groups, and surveys to gather valuable feedback and insights.
Recruit representatives from the target groups to become part of the design team, giving them a significant role in shaping the entire process.
By embracing such inclusive practices, businesses can improve the quality and relevance of their products and services, as well as foster a deeper connection with their stakeholders.
Maintaining a consistent brand persona across all facets of an organisation can be a challenging process. While sharing assets like fonts, colour palettes, and logos between teams can help create a cohesive visual identity, achieving a truly recognisable and consistent presence requires a more systematic approach. That is where a design system comes in.
A design system is a collection of reusable components, guidelines, and principles that define how a brand is expressed across all digital platforms. It provides a framework for creating and maintaining a consistent visual and user experience, ensuring that all digital products and platforms align with the brand’s values and identity. By using a design system, teams can streamline their design and development processes, reduce errors and inconsistencies, and ensure that their brand is effectively communicated to users.
Creating a design system is a customised process that depends on several factors, such as the size of the organisation, the platforms used, the brand’s nature, and the desired level of consistency. As such, the creation of a design system can vary significantly from one organisation to another.
Despite the custom nature of creating a design system, using one can provide numerous benefits. For instance, a design system can enable faster updates, increase brand recognition, enhance user familiarity, and reduce the time spent on platform maintenance. By establishing a consistent and recognisable visual identity, a design system can help digital products feel more cohesive, intuitive, and trustworthy to users.