Supercars

High octane innovation
A new digital benchmark in Australian sports & major events

The Supercars Championship is the premier motorsport category in Australasia. The brief to Adrenalin was simple - deliver a premium, high-octane and category-defining digital platform for Supercars which drives innovation at every turn. Adrenalin was engaged to deliver a new responsive website platform which would help position Supercars at the forefront of digital within the Australian sporting and major event sector.

Supercars

The UX was designed & built to support rich content engagement for fans, with an optimised experience on Supercars race days. Qualitative focus groups with target audiences delivered insights which were evolved in the form of a foundation UX strategy, ensuring alignment of messaging and user-experience across social, mobile and web assets. We then conducted extensive usability testing against early-stage prototypes which ensured a responsive website layout that delivered against the key objectives of simplicity, engagement and intuition. 

  • SEO
  • SOCIAL MEDIA
  • USER EXPERIENCE
  • CREATIVE DESIGN
  • CONVERSION OPTIMISATION
  • WEBSITE DEVELOPMENT
  • CMS INTEGRATION
  • API INTEGRATION
  • VIDEO PRODUCTION
  • DATA ANALYTICS
Supercars

Live Data features

Innovation lies at the core of every feature-set, exemplified by the ability to provide visitors with live race results and driver data for all on-track events during a race weekend. Complex APIs allow for integration with on-track timing systems to identify driver position, sector times, lap times and race status. 

Supercars
Supercars

Live & on-demand video

Alongside live-streaming video for overseas subscribers, the Supercars website also features an ever-growing collection of on-demand video content for it's fanbase. Dynamic tagging allow videos to be seeded within news articles, while the continuous play feature sees them play in succession, serving fans relevant, engaging content and keeping them on the site.

Supercars
The final product is a highly interactive responsive website platform which is future-proofed, cutting edge, content rich and one that reflects the brands’ core values and leadership position within the sporting and major event industries.