Overview
In an increasingly competitive market – where user centricity, convenience and technical innovation drive adoption and loyalty amongst consumers – Hungry Jack’s identified the need to deliver an industry-defining mobile experience for customers. Adrenalin executed an epic digital transformation project which was executed across the entire business, impacting every customer touch-point including online ordering, personalisation, gamification, loyalty and CRM.
What we did
- Customer research
- Rapid prototyping
- Experience design
- CRM integration
- eCommerce
- Mobile App Build
- Responsive website build
- Middlewear Build
- Data analysis
No 1
Downloaded App in QSR Industry
4.6
Star App Rating
Beat
KPIs mobile app versus in-store orders
Deep Engagement
To encourage loyalty and keep customers returning to the app and stores, seamless UX, engaging design, and functional features that delivered the user tangible benefits were paramount – this was achieved in the form of easy ordering, fast payments, simple voucher redemption and engaging gamification.
Seamless Customer Experience
From intuitive user on-boarding and gesture-based navigation to geo-location search for ordering and distance limited pre-ordering (to ensure hot, fresh food on collection), the app has been built with the customer experience first and foremost.
Boosting customer loyalty and engagement through gamification
To encourage loyalty and keep customers returning to the app and stores, seamless UX, engaging design, and functional features that delivered the user tangible benefits were paramount – this was achieved in the form of easy ordering, fast payments, simple voucher redemption and engaging gamification
Building Loyalty
Smart use of data and personalization for customers including favorite orders, birthday discounts, loyalty rewards and allergy awareness.
Partner with us
We’d love to learn more about your digital project and see how we can help you
Contact Adrenalin