Lead generation through engagement
Driving ROI through strategy

The challenge was to effectively grow Westfield's Eastern region email marketing database in conjunction with a number of critical objectives; drive legitimate monthly newsletter opt-in’s, appeal and attract to Westfield’s core demographic, leverage targeted third party email marketing lists, design and build an engaging electronic direct mail competition and facilitate the referral of entries to friends for maximum exposure.

The insight gained into demographics and attitudes from segmentation data was invaluable to the business and allowed for a major digital overhaul, which included a cleaner, more intuitive layout; distinct focus on the value of Westfield’s ongoing monthly newsletter and competitions; engaging imagery and utilising Westfield’s style guides to attract and engage users.
  • Campaigns
  • Email marketing
  • segmentation
  • conversion optimisation
  • lead generation
Through the implementation of a successful segmentation & lead nurturing strategy, we drove huge ROI for Westfield exceeding campaign targets by 130%.