UNSW International

Setting a new benchmark in education
Cutting-edge UX for global university

UNSW is Australia’s global university and a powerhouse of cutting-edge research and teaching in the Asia-Pacific. It ranks within the top 50 global universities and creates the leaders of tomorrow. The University is a trusted partner of industry, government and the community - a catalyst for change committed to making a difference. Adrenalin was engaged by UNSW International to create a category-defining digital platform which would not only drive international student enrolments but, also translate the University’s reputation for innovation online. Differentiation was a key focus to ensure UNSW was competitive within both the Australian and global education sectors.

UNSW International
After carrying out extensive research, persona profiling and user testing, we created a responsive site that focuses on user engagement with optimised UX and personalisation. Key features of the project include: The creation of interactive videos, inclusion of dynamic data from LinkedIn  and personalisation of the user experience with  simplified UX.
  • SEO

Simplified user journey

Simplification of the user experience allows visitors to peruse the site seamlessly through immersive parallax whilst being exposed to subtle differentiators such as animated icons. The UX is enhanced by the inclusion of interactive videos providing prospective students with information at key moments.
UNSW International

Personalisation is key

The navigation bar allows visitors to tailor content based on study interests and location. The site canvas dynamically changes depending on the Area of Study, subtly re-emphasising UNSW as an innovative school of excellence. Intelligent search, built leveraging complex algorithms and predictive search, lies at the core of the website's innovation, enabling potential students to easily find highly relevant course information with a single click.

UNSW International

Dynamic data 

By including dynamic data from LinkedIn, credibility is enhanced and third party endorsement achieved. UNSW alumni employment figures appearing in a dynamic field, showcase the University’s position as a global leader.

UNSW International
The new UNSW International site perfectly represents the university as a global leader, with a complete departure from the traditional university websites, creating an engaging experience for prospective students. It sets a new benchmark in education.