GPT Group

Iconic retail and office assets
Prestige and premium positioning

The GPT Group is an active owner and manager of an $9.8 billion diversified portfolio of high quality Australian retail, office, logistics and business park assets and a Funds Management platform with $9.8 billion of property assets under management. The Group manages and has ownership interests in some of Australia's most iconic real estate assets, including 24 high-quality office buildings. Much like The GPT Group’s brand and their office assets, our mission was to set a new benchmark of excellence in Australian property market.

GPT Group
We looked to better engage users with segmented and personalised content delivery through a truly breath-taking, customisable and responsive digital platform. We conducted a series of in-field workshops to capture the needs of a range of key stakeholders. The insights gathered led us to approach this project from a holistic customer experience perspective, one that is a perfect marriage of brand and user experience.
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GPT Group

With a creative brief that challenged us to deliver an aesthetic solution worthy of the multi-billion dollar assets themselves, we leveraged their individual stories and merged the concepts of architectural and industrial design with cutting-edge digital design trends. We created a single, fully customisable digital brand experience that catered for all 14 office assets and their respective branding whilst still maintaining a premium look and feel that reflects the quality and service of the properties themselves.

GPT Group
The final product is a highly interactive responsive website platform which is future-proofed, cutting edge, content rich and one that reflects the prestige and premium positioning of each asset and the overall leadership position of The GPT Group within the Australian "Premium" and "A Grade" office sector.