#AdrenalinSessions Design skills you need to get ahead in 2017

by Jenni Hayward
07 Dec 2016
7 min read
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#AdrenalinSessions Design skills you need to get ahead in 2017

Last Wednesday, on a bright morning in the heart of Ultimo, designers lined up down the street for the first event in our #AdrenalinSessions series.

The session ‘Design skills you need to get ahead in 2017’ was aimed at helping designers working in the digital industry learn what areas to up-skill in in the coming year. Speakers from Adobe, LinkedIn and General Assembly shared their tips and advice with the sold-out crowd.

The short, sharp format of the event saw each speaker talk for just under 15 minutes, sharing bite-sized, actionable information while the audience enjoyed freshly made coffees and a delicious breakfast spread courtesy of the Black Groodle.



Once everyone was settled in – latte in hand - Michael Stoddart from Adobe kicked off proceedings looking at the skills designers need today and which skills they should brush up on.  He discussed a range of techniques and equipment that will be essential in the year to come, as well as sharing info on some of the latest products from Adobe too. These were some of his top tips:

Michael Stoddart, Adobe – Skills designers need today

“Designing for 3D is not niche, it is entrenched & an essential part of design moving forward” 

"UX and UI are a prime focus, on top of design." 

“Design skills you need are cumulative, don’t throw anything out, add to what you’ve got” 

Next up was Audra Bloom from LinkedIn. Audra had a more practical approach – at first highlighting the key skills employers are after and then moving on to provide tips on how to make your profile stand out. 
these were her key pieces of advice:

Audra Bloom, LinkedIn – The most in demand design skills for 2017

"You have an online brand whether you control it or not - your LinkedIn profile is one of the top hits when you google your name” 

“The most in demand design skills for 2017 include: Adobe Creative Suite, Logo Design, Web design, InDesign, Cascading Style Sheets (CSS)” 

"Create a compelling summary on your LinkedIn profile - every word is searchable" 

Finally Matt Alishah, who by day isUX Strategist at Qantas and by night is a General Assembly lecturer, shared his own experience of designing for personalisation and the importance of UX in all forms of design. These were his pearls of wisedom:

Matt Alishah, General Assembly – Designing for personalisation

"When creating something new you must balance out the user experience and what they are familiar with" 

“Consider conscious personalisation vs subconscious personalisation. You need to know your users and their online actions” 

"More channels, and more personalisation. People want to choose the way they consume content" 

After the discussions, Michael from Adobe demonstrated some of the latest software available for designing in 3D with the Oculus.

In summary, the key skills you need to get ahead in 2017 are:

  • Designing for 3D
  • User experience design
  • User interface design
  • Creating your personal brand online
  • Building on & refining your existing skill set

Here is a summary of the presentations from the day:


Born out of a desire to promote knowledge sharing and collaboration to help drive Sydney’s digital industry forward, this event marked the beginning of a number of #AdrenalinSessions events coming up in 2017. To find out more, attend an event or if you are interested in being a speaker join our #AdrenalinSessions group on LinkedIn or contact:

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