Heart Research Institute

Powering research through digital
Putting digital at the heart of fundraising

The Heart Research Institute is an internationally recognised medical research institute that performs groundbreaking cardiovascular research in Australia. Adrenalin built a platform to present HRI's work in a compelling way while showcasing the cutting-edge work of world-leading scientists, helping HRI work towards its vision to improve global health through excellence in medical research.

Heart Research Institute

Unlike many non-profit websites, HRI's focus was on science and research outcomes. The website needed to educate people about heart disease and highlight the focus of each research group. The challenge was to encourage the users to donate to a cause that does not produce an immediate result but instead invests in the future. We achieved this through a sleek, editorial design that highlighted the research element of the institute's work and informed the reader.

  • DIGITAL STRATEGY
  • SEO
  • USER EXPERIENCE
  • CREATIVE DESIGN
  • CONVERSION OPTIMISATION
  • WEBSITE DEVELOPMENT
  • CMS INTEGRATION
  • API INTEGRATION
  • DATA ANALYTICS
Heart Research Institute

HRI is a non-profit and relies on donations to carry out its important work and research. We developed a conversion-optimised website to nurture users through to donation guided by relevant information about the HRI’s work. A main goal was to convert one-off givers into regular monthly donators. This was achieved through intelligent and simplified UX architecture. Features such as predictive search results give users 'real time' indicative results for their search terms as they type to speed up and facilitate the search process.

Heart Research Institute
Heart Research Institute
Adrenalin's partnership with HRI has brought digital marketing to the centre of their fundraising strategy. The new website continues to drive awareness of heart disease and generate support for HRI's research.