BPAY

Responsive design excellence
2014 AIMIA Awards Best Financial Services Finalist

The BPAY website site represents excellence in the use of digital and responsive-design technologies within the Australian financial services sector. The innovative wide-form design is a departure from the traditional content-heavy financial service sites, and a responsive design layout ensures the most optimal experience across different devices and resolutions, including all mainstream tablet & mobiles.

BPAY

The creative brief was to push the traditional boundaries with fun info-graphics, large visual cues and a sticky navigation to help visitors navigate the site. Pre-launch usability testing in a structured lab environment (including click-tracking and heat-map tracking) was undertaken to finesse any remaining usability considerations.

  • DIGITAL STRATEGY
  • SEO
  • EXPERIENTIAL 
  • USER EXPERIENCE
  • CREATIVE DESIGN
  • WEBSITE DEVELOPMENT
  • CMS INTEGRATION
  • API INTEGRATION
  • DATA ANALYTICS
BPAY

Intelligent search architecture, built leveraging complex algorithms and predictive search, lies at the core of the website's innovation, enabling consumer and business demographics to easily search and find highly relevant information with a single click.

The website continues to be the integral digital channel to support BPAY’s ongoing marketing activities.