In order to ensure the project was approached objectively, Adrenalin Media carried out extensive research and requirements analysis with the client. Industry benchmarks were also identified, with the objective of ensuring the new websites eclipsed all best-practice guidelines.
Intuitive navigation and usability was a primary goal of the project, as is the ability to enable a simple “point & click” checkout process for customers.
The platform was architected for seamless integration with a new Website Management System, which represented a single administrative portal from which Guthy-Renker website administrators could update and maintain website content, promotional campaigns, A/B tests and all content across the suite of 14 websites.