Sustainable Tourism Online Portal
- Robust Discovery Phase
- Intelligent Search Architecture
- User Centric Web 2.0 Design
- Community Section including secure member login and Forum
- Supports Multiple Languages
- Enhanced Security & Permissions Control for 3rd Party Content Contributors
The Challenge
The Sustainable Tourism Online Portal was erected as a legacy project to continue the life of The Sustainable Tourism Cooperative Research Centre (STCRC) assets in the form of research, information and tools (available to the tourism industry, industry development organisations and Government departments) beyond their tenure.
The primary objective of the Sustainable Tourism Portal project was to develop a comprehensive community focused Sustainable Tourism Portal to expand its distribution network, build brand presence online and promote the Sustainable Tourism Portal as a trusted source of tourism information for the sustainable tourism industry.
Real-time search architecture & navigation were equally critical deliverables for the project - to help participants find relevant content (documents, tools, external websites) and engage with the community.
The Strategy
Adrenalin hosted several client workshops to identify; incumbent issues, aspiration project goals and objectives and to gain an insight into the target market & content distributors and their online needs.
Information architecture and usability were two critical strategic components we applied our expertise and understanding of layout and user behaviour too, in order to optimise the end user experience.
A rigorous scoping, design, development and quality assurance process was delivered to ensure a user centric solutions approach and high calibre of quality was produced.
The Results
Adrenalin Media collaborated with STCRC and EC3 Global to launch the Sustainable Tourism Online Portal into the public domain on time and within budget. To date we have seen a positive reaction within the Tourism industry and steady traffic growth for the Portal week on week.
"Adrenalin put forward a mix of talented creative people and quality control that ensured our project went well from start to finish. Accountable project management, excellent design and clear decision management processes delivered an outstanding end product for our company and the Australian tourism industry"
John Fitzgerald, COO, Sustainable Tourism CRC
The Portal has received National Acclaim for excellent UI, usability and intuitive site search during a recent government road show and is fast becoming the central online hub for sustainable policy, planning and practice in the Australian Tourism industry.
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