The Challenge
Onetest partnered with Adrenalin Media to formulate & execute an Online Strategy to position Onetest as a solutions provider, focusing on the company’s ability to solve problems and add value to the recruitment and retention process through a range of innovative systems, assessment tools and processes. Adrenalin’s challenge was to execute a strategy that increased leads for the Sales Team, decreased bounce rates and improved internal inefficiencies & inflexibility associated with maintenance of the previous website.
The Strategy
The foundation of our strategy was the successful design & build of an engaging & intuitive website which communicated a solutions focus rather than the previous product-centric approach. Improvements to the navigation and usability of the solution were critical to make the user experience simple, seamless and easy. As was optimisation & automation of online enquiries to reduce double-handling of leads.
The Results
Since launching, Onetest has acknowledged significant improvements across the board, including; Online Traffic (visits, page views, time on site & bounce rates), Organic SEO & Overall Conversions (web/phone leads). Most importantly, the solution has been well received by the target audience & will continue to grow with the business’s online objectives into the future.
The Feedback
"Adrenalin Media took the time to understand our business and our vision prior to building our new website. All members of the project team were creative, responsive and flexible and all deadlines were achieved. Our new website looks spectacular and has been very well received by the market. Importantly, organic traffic has increased by 30% and lead conversion rate has increased over 50% since we launched the new site." Matthew Clarkson (Head of Marketing) Onetest Pty Ltd
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