- Usability and Information Architecture strategy
- User Centric Web 2.0 Design
- iPhone Application Design
- Supports Multiple Languages
- Email Newsletter Design
The Challenge
Hotels Combined, a worldwide search engine to find hotel deals, required an agency to provide them with an intuitive and easily accessible website design while maintaining their high standard of quality.
Key objectives involved creating a new look and feel across their website, marketing and email collateral to strengthen their online branding in making the site more usable and visually appealing for both customers and partners to improve conversions.
The new designs are currently being rolled out across key pages of Hotels Combined websites and throughout other various digital channels.
The Strategy
The approach to the creative had a strong focus on information architecture and usability where Adrenalin Media applied its expertise and understanding of layout and user behaviour. Hotels Combined worked together in collaboration with Adrenalin Media’s team to provide further insights into customers and the purpose for each page design and content placement.
Adrenalin Media have completed design work for their PR, Twitter profile, special campaigns, email marketing, widgets and the iPhone app design. We are currently working on the new Hotels Combined website redesign.
Each creative task goes under a rigorous design process enabling a high calibre of quality and ensuring that we meet Hotels Combined brief and style guides.
The Results
Adrenalin Media is is currently working with Hotels Combined in delivering a full website redesign across the more prominent pages of the Hotels Combined website including the Homepage and Hotel listing pages. The design trend is within the Web 2.0 standard and has undergone a rigorous amount of usability testing ensuring a minimum amount of clicks required to reach the desired content. Further the new design will position Hotels Combined at a pinnacle within their online sector.
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