In the fast-paced world of digital technology, it's easy to get blindsided by all the gimmicks and website "must-haves". We need to look no further than traditional marketing techniques to see what really works online - it comes down to the simple premise of satisfying your customer's needs. Sound easy?

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Tags: Design  Trend 

Apple’s launch of the iPad in the market has certainly filled the gap between the Smartphone and the laptop - being a device that that combines features of both

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Tags: Trend  Apple  iPhone  iPad 

Never before has it been more important to know exactly how to measure Return on Investment for your digital media spend. The secret to working through the plethora of website data available is to be a hunter and not a gatherer…

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Marketing Magazine recently caught up with Adrenalin Media Director Bernie Johnson to talk about some of the trends in Digital Media for 2010.

Geo targeting

Geo targeting is going to be the holy grail for marketers – location based marketing. It works by using GPS technology to deliver targeted content or ads to consumers, based on their physical location. Almost all 3G phones these days (iPhone, Blackberry, Nokia, Andriod) come with built-in GPS capability and the new iPad ships with similar capability. Geo targeting will be huge for the service and hospitality industries. Imagine you’re reading the Byron Times on your iPad, see an ad for a new chain of vegan cafes, click on the ad and it comes back telling you where the closest falafel burger is to your current location. Nice.

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Tags: Trend