In the fast-paced world of digital technology, it's easy to get blindsided by all the gimmicks and website "must-haves". We need to look no further than traditional marketing techniques to see what really works online - it comes down to the simple premise of satisfying your customer's needs. Sound easy?

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Tags: Design  Trend 

We were thrilled at Adrenalin Media to have been nominated in 3 separate categories for the 2010 Online Retail Industry Awards!

The categories were:

• Best Multichannel Retailer
• Best Customer Experience
• Best Site Design

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Tags: eCommerce  Design  Award 

Following is a Q&A from Marketing Magazine’s recent Design Issue, with Adrenalin Media Director, Bernie Johnson.

How important is engaging a user experience expert when developing a website?

User experience experts bring an objective perspective to the information architecture and design process and, as such, play an integral role in developing a website.

All too often in the online creative process, the vested interests of either the design or brand teams prevail and end up dictating the final look and feel of a website. This often means usability considerations are not given due attention – the result of which can be extremely detrimental to the success of a website project and, ultimately the ROI generated.

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Tags: Design 

Worried you're not doing the best you can in attracting traffic to your online store - or achieving sales?

1. Make the primary call-to-action highly visible

The ideal layout on the landing page for your offer is that it contains a single call-to-action, which is big, bold and screams out to be clicked. Web 2.0 design calls for 'dumbing-down' website design to focus on core messaging with a clear call-to-action – the key objective on your landing pages is to deliver more for less. This means solid (bold) sections of real estate, greater use of white space, bigger text and fewer columns – these steps mean the different elements on the page will not be competing with the highly visible call-to-action.

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Tags: eCommerce  Design