In the fast-paced world of digital technology, it's easy to get blindsided by all the gimmicks and website "must-haves". We need to look no further than traditional marketing techniques to see what really works online - it comes down to the simple premise of satisfying your customer's needs. Sound easy?

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Tags: Design  Trend 

We were thrilled at Adrenalin Media to have been nominated in 3 separate categories for the 2010 Online Retail Industry Awards!

The categories were:

• Best Multichannel Retailer
• Best Customer Experience
• Best Site Design

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Tags: eCommerce  Design  Award 

Apple’s launch of the iPad in the market has certainly filled the gap between the Smartphone and the laptop - being a device that that combines features of both

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Tags: Trend  Apple  iPhone  iPad 

Never before has it been more important to know exactly how to measure Return on Investment for your digital media spend. The secret to working through the plethora of website data available is to be a hunter and not a gatherer…

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Tags: Trend 

Marketing Magazine recently caught up with Adrenalin Media Director Bernie Johnson to talk about some of the trends in Digital Media for 2010.

Geo targeting

Geo targeting is going to be the holy grail for marketers – location based marketing. It works by using GPS technology to deliver targeted content or ads to consumers, based on their physical location. Almost all 3G phones these days (iPhone, Blackberry, Nokia, Andriod) come with built-in GPS capability and the new iPad ships with similar capability. Geo targeting will be huge for the service and hospitality industries. Imagine you’re reading the Byron Times on your iPad, see an ad for a new chain of vegan cafes, click on the ad and it comes back telling you where the closest falafel burger is to your current location. Nice.

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Tags: Trend 

Adrenalin Media were elated to have recently been nominated as finalists in two separate categories in the 2010 AIMIA Awards.

The Annual AIMIA Awards are the longest running and most prestigious Awards in Australia’s Interactive Media Industry. Entries are judged by a panel of global industry experts, drawn from all facets of the interactive media industry.

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Tags: eCommerce  Award 

Following is a Q&A from Marketing Magazine’s recent Design Issue, with Adrenalin Media Director, Bernie Johnson.

How important is engaging a user experience expert when developing a website?

User experience experts bring an objective perspective to the information architecture and design process and, as such, play an integral role in developing a website.

All too often in the online creative process, the vested interests of either the design or brand teams prevail and end up dictating the final look and feel of a website. This often means usability considerations are not given due attention – the result of which can be extremely detrimental to the success of a website project and, ultimately the ROI generated.

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Tags: Design 

The Deloitte Technology Fast 50, Australia's foremost technology award programmes, is a ranking of the country's 50 fastest-growing technology companies based on percentage growth over three years. The Fast 50 programme honours business growth, technological innovation and Australian entrepreneurial spirit. For the second year running Adrenalin Media has been included in the Deloitte Technology Fast 50 winners list, this time in 7th place, in recognition of digital innovation and strong growth. Despite the global slowdown in 2009, Adrenalin Media managed to outperform the digital sector, posting record growth for the year.

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Tags: Award 

Worried you're not doing the best you can in attracting traffic to your online store - or achieving sales?

1. Make the primary call-to-action highly visible

The ideal layout on the landing page for your offer is that it contains a single call-to-action, which is big, bold and screams out to be clicked. Web 2.0 design calls for 'dumbing-down' website design to focus on core messaging with a clear call-to-action – the key objective on your landing pages is to deliver more for less. This means solid (bold) sections of real estate, greater use of white space, bigger text and fewer columns – these steps mean the different elements on the page will not be competing with the highly visible call-to-action.

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Tags: eCommerce  Design 

Adrenalin Media are thrilled to have been nominated as a finalist in the 2009 B&T Awards in the Digital Services Company of the Year category

The B&T Awards are designed to recognise excellence in all areas of marketing, media and communications.

The Digital Services Company category recognises companies in the new media sector that provide innovative digital services to the media and marketing industries.

The winners will be announced at the 2009 B&T Awards on Friday 4 December 2009.

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Tags: Award