The Challenge
Landcare Australia needed to revamp their website which was outdated and a minefield to navigate. A hierarchical and simple-to-use navigational structure was needed to amalgamate the hundreds of pages, resources and articles which were made available on the website. Landcare Australia needed a solution which reached-out to the thousand of Landcare, Coastcare, Bushcare and Rivercare groups throughout the country.
The Strategy
An intelligent site search was build into the site enabling simple keyword and subject searches. Landcare Groups can easily sign up on the website to register their group details on the National Landcare Directory. All site content, case studies and resources can be easily updated by Landcare Australia through a simple-to-use Website Management System.
The Results
The new website offers a wealth of resources and information made available to the national network of thousands of locally-based community groups caring for our country.
The launch marks the start of a new phase in the communications strategy for Landcare Australia Limited - one of the most recognized organisations throughout regional Australia. Since the launch of new website, traffic to the site has increased significantly, as the website's natural ranking on Google and Yahoo! Australia.
Visit: www.landcareonline.com
The Feedback
Landcare Australia has worked successfully with Adrenalin Media on a daunting national project, bringing together a huge website and a national community - government - business database.
The project required Adrenalin to work with a hands-on National Advisory Group made up of a myriad of organizations. Adrenalin Media proved to be the model group to work with showing a high degree of professionalism and a very thorough grasp of technology and communications practice
Jenny Quealy
National Manager
Landcare Partnerships and Support
Landcare Australia Ltd
