The Challenge
The Guthy-Renker brand is synonymous throughout the world with quality health, beauty and fitness products backed by leading personalities. The project involved a complete redesign and rebuild of their 18 product sites throughout Australia and New Zealand. Smart, secure shopping cart functionality was needed along with intelligent integration into a 3rd-party order processing facility in the USA.
The Strategy
With meticulous planning, Adrenalin Media developed an intelligent and scalable .Net platform which all 18 websites were delivered on throughout Australian and New Zealand. Extensive collaboration with the Guthy-Renker eCommerce and Marketing departments has kept ideas fresh and innovative, whilst ensuring branding & style guide objectives were easily met.
The Results
The online sales channel has grown exponentially for Guthy-Renker since the launch of the suite of websites in Australia and New Zealand. Online promotions and giveaways regularly generate a enthusiastic customer response and have helped create a powerful and strong online identity for the Guthy-Renker brands.
Visit: www.guthy-renker.com.au
