Bing Lee

The foundation of our strategy was extensive analysis and research of online behavioural patterns carried out over a two-week period. The insight into demographics and attitudes gained from this invaluable data allowed for a major digital overhaul, which included a cleaner, more intuitive layout; improved category search; distinct focus on new product reviews and competitions; advanced interactive features and rich media components; and several branded partnership microsites.

Branded Microsites and Flash Games have been a huge success in helping to leverage online with radio, TVC and in-store promotions.

Since launching the new website, traffic numbers for new and returning visitors have soared and it remains one of the most popular sites in the electrical retail industry. Already several of Bing Lee’s competitors have attempted to clone the look and feel of the site.

To ensure these outstanding results are maintained, a number of successful online advertising campaigns have been executed on flagship sites such as smh.com.au, Telstra BigPond and ninemsn.

"I have to offer a big congratulations on the superb effort that you guys have put in launching the new Bing Lee website. Bing Lee can now boast a website to be proud of. I am just so happy with the site you have designed and structured. Because of your efforts, you have allowed Bing Lee to set a new benchmark in the electrical retail industry." Joanna Ingley (Group Marketing Manager) - Bing Lee