Bernie Johnson on
26 Nov 2010
The recent AIMIA Mobile Phone Lifestyle Index provides some fascinating insights into the growth of the mobile channel over the past few years in Oz and supports the industry predictions at the start of 2010 that this would be the year mobile finally comes of age. With the current mobile media-consuming audience reaching 119% saturation in Australia (which now includes 26 million handsets and 250K iPads), mobile accessibility has definitely arrived. 2010 saw 3G handset penetration reach 67% for all mobile owners - this represents people in Australia who can actively consume internet content on their phones - driven by strong growth in iPhone and Android devices.
Darren Segal on
25 Jun 2010
Apple’s launch of the iPad in the market has certainly filled the gap between the Smartphone and the laptop - being a device that that combines features of both
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