creative

I recently came across this simple yet brilliant concept. In a nutshell – it plans to be a 40” LED display/pc which has the ability (through an online connection) to display user-submitted art. When synched with your iPhone you are able to purchase new artworks and interact with them.

When you’re working on a project involving animation (like banners ads or games), the challenge is how well you can communicate you’re initial concepts to the clients, without building the actual animation.

As Australian advertisers and marketers, we have so many digital channels at our disposal these days; each offering multiple levers for us to pull. Take a look just at SEM. We have paid search, contextual search, affiliate marketing, standard display, rich media, behavioural targeting, retargeting, attribution ...and the list goes on.

The digital space is evolving every day. And with it evolves the creative landscape as well, so it’s important to always keep abreast of newer technologies, techniques and trends.