innovation

In recent years with unfavourable economic conditions, many Australian companies have made decisions that have changed the way we innovate in our country. Senior managers and Executives have eased off the pedal when it comes to developing new ideas and have not necessarily empowered their staff with the time and resources to try things differently.

As Australian advertisers and marketers, we have so many digital channels at our disposal these days; each offering multiple levers for us to pull. Take a look just at SEM. We have paid search, contextual search, affiliate marketing, standard display, rich media, behavioural targeting, retargeting, attribution ...and the list goes on.

We always knew this was going to be a big event!

With deep ambitions to remain at the forefront of innovation in Australian digital media, the first of several Adrenalin Rush innovation days was held recently and the concept was a huge success!