Adrenalin Media were thrilled to be nominated as finalists in the 2010 Desktop CREATE Awards. The Website award recognises outstanding web design, inviting entries from designers who have delivered a fully functional web project for any purpose. Judging considered all aspects of website design including form and functionality, usability and accessibility, and unique use of the medium.
Audrey Wilkinson Vineyard’s recent rebrand leveraged heavily on the prestige and heritage of the Hunter Valley winery – elements which had to be aesthetically incorporated in the new website design. The site creative needed to position Audrey Wilkinson in a light that truly sets them apart from their modern competitors. Using prominent imagery and bold typography, the website needed to reinforce Audrey Wilkinson's history, its values and ultimately tell the story of the winery founder – “A man named Audrey”. And The overall creative required various design cues and great attention to detail, to look and feel more like a journey than a traditional online retail store.