After attending the AIMIA event on the Future of Creativity, Design and Technology, one of the overriding themes was “Humanising Technology” - technology products that consider the human experience and seamlessly connect the online to the offline.
Over the year of 2013-2014 we have seen so many new trends and technologies appear. Virtual reality is around the corner with Facebook purchasing and developing the Oculus Rift, with other models being developed through Sony and Steam. We have all seen face computers emerging, whether it’s the Google Glass or the Recon Jet, and Wearables, the Moto 360 and the iWatch were released this year, adding to an already oversaturated market of smart watches. Let’s not forget the Internet of things - transforming the way we live, through connectivity empowering the consumer. The Nest is a brilliant example of this.
Technology is generically not very pretty and has always had a bad stigma associated with it, let’s remember the Bluetooth headset for a moment – no one wants to be that guy! Obviously, this is where Steve Jobs transformed the market, and many other companies are now following suit. Apple’s products are known for being both beautifully designed as well as showcasing the human side of technology. They were designed and built with the consumer in mind, asking questions of “why’ rather than “how” – “Why would someone want to use this?” The marketing of these products is now turning into product design and experience.
In short, we must remember that technology is the facilitator and that the human is always at the centre of design. Technology should adapt to us not the opposite.
People will forget what you said, and what you did, but they will never forget the way you made them feel – Maya Angelou