The Oatmeal Comic (http://theoatmeal.com/comics/apple) really hit the nail on the head with their satiric comic illustrating the phenomenon of owning an Apple product.
It makes me ponder the lengths people are willing to go to, to get their hands on the latest Apple technology... and once attained, how long will these early adopters stay at the front of the pack, before the next release is available?
The commitment for some means a cyclical obsession to have the latest of everything Apple
Apple’s unique fan base of loyal self marketers have become completely obsessed with being at the forefront of apples innovation and it’s no wonder with 2 million iPad’s sold in 59 days and growing (that’s 1 iPad sold every 3 seconds). The commitment for some means a cyclical obsession to have the latest of everything Apple, to the degree of lining up for days to be the first in line to purchase newly released products.
As technology continues to grow at a rapid rate and mobile devices are becoming increasingly more web focused, Apple’s launch of the iPad in the market has certainly filled the gap between the Smartphone and the laptop - being a device that that combines features of both.
The recent release of the iPad marks another step in Apple’s revolution and plays an important part in ensuring their loyal fan base continues to market their range of influential products.
While there are those like myself who question first generation technology and will wait for the next release of the iPad with expectations of the iPhone4 offerings to be included, others crave the instant gratification and attention of having what only a few are willing to purchase now.
Whatever direction mainstream consumers travel along, there’s no doubt the iPad has revolutionised the way we interact with the email, photos, video and digital content. Best of all, when compared to the cost of a tablet or laptop, the iPad offers an attractive price-point for potential buyers.