Online Trends

In recent years with unfavourable economic conditions, many Australian companies have made decisions that have changed the way we innovate in our country. Senior managers and Executives have eased off the pedal when it comes to developing new ideas and have not necessarily empowered their staff with the time and resources to try things differently.

As Australian advertisers and marketers, we have so many digital channels at our disposal these days; each offering multiple levers for us to pull. Take a look just at SEM. We have paid search, contextual search, affiliate marketing, standard display, rich media, behavioural targeting, retargeting, attribution ...and the list goes on.

Marketing Magazine recently caught up with Adrenalin Media Director Bernie Johnson to talk about some of the trends in Digital Media for 2010.