It's good to know that David Jones has its new eCommerce site launching later this year, as the existing site is a complete dog's breakfast. Cluttered layout, disparate information architecture and an online retail experience that is very 2003, the site sucks. On the other hand, the MYER website is a clean site with a nice use of vertical scrolling and big, emotive hero imagery. The evolving sophistication of the Myer brand is strongly reinforced through balanced white space, compelling product imagery and persuasive messaging. In this article, B&T speak with Bernie Johnson as both brands go head-to-head.
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