Digital Marketing

As Australian advertisers and marketers, we have so many digital channels at our disposal these days; each offering multiple levers for us to pull. Take a look just at SEM. We have paid search, contextual search, affiliate marketing, standard display, rich media, behavioural targeting, retargeting, attribution ...and the list goes on.

In the fast-paced world of digital technology, it's easy to get blindsided by all the gimmicks and website "must-haves". We need to look no further than traditional marketing techniques to see what really works online - it comes down to the simple premise of satisfying your customer's needs. Sound easy?

Marketing Magazine recently caught up with Adrenalin Media Director Bernie Johnson to talk about some of the trends in Digital Media for 2010.

There’s no doubting that the rise in social networking through social media websites and forums in the last few years has been phenomenal, and for the most part, probably a little scary for some businesses.

"Why should I be bothered?"