Bernie Johnson

As Australian advertisers and marketers, we have so many digital channels at our disposal these days; each offering multiple levers for us to pull. Take a look just at SEM. We have paid search, contextual search, affiliate marketing, standard display, rich media, behavioural targeting, retargeting, attribution ...and the list goes on.

In this recent interview below with B&T Magazine, Director Bernie Johnson talks about the future of Online Retail for 2011.

The recent AIMIA Mobile Phone Lifestyle Index provides some fascinating insights into the growth of the mobile channel over the past few years in Oz and supports the industry predictions at the start of 2010 that this would be the year mobile finally comes of age. With the current mobile media-consuming audience reaching 119% saturation in Australia (which now includes 26 million handsets and 250K iPads), mobile accessibility has definitely arrived. 2010 saw 3G handset penetration reach 67% for all mobile owners - this represents people in Australia who can actively consume internet content on their phones - driven by strong growth in iPhone and Android devices.

Adrenalin Media were thrilled to be nominated as finalists in the 2010 Desktop CREATE Awards. The Website award recognises outstanding web design, inviting entries from designers who have delivered a fully functional web project for any purpose. Judging considered all aspects of website design including form and functionality, usability and accessibility, and unique use of the medium.